Finyelela Kumakhasimende Akho Ngokusebenzisa Umqondo Ongaphansi

-Delile

• Ukufunda Okubalulekile Okungazi
• Izinkondlo Zokuvala nokuqonda okungaphansi ngezithombe ezibonakalayo

Cabanga ngesigameko esenzeka izikhathi eziyizigidi eziyinkulungwane ngosuku, kumakhompyutha ayizigidi eziyinkulungwane emhlabeni wonke. Indoda ifuna online izicathulo ezintsha zokugijima, noma owesifazane uchofoza kumasayithi e-commerce ekuzingeleni isipho sokuzalwa, ingubo entsha, noma incwadi azoyifunda eholidini lakhe elilandelayo.

Abathengi abazulazula ezimakethe ze-inthanethi bacabanga ukuthi balawula izinqumo zabo. Kepha iqiniso liwukuthi, njengoba bepheqa futhi bephequlula futhi mhlawumbe bethenga, kunezinqwaba zezinqubo nezinkomba eziqondisa ukusebenza kwazo.

Kumabhizinisi anezimakethe ze-inthanethi, ukuqonda ukuthi lezi zinkomba ezingazi lutho zibathinta kanjani abathengi kubalulekile.

Inkomba ecwaningwe kakhulu yale nqubo ezenzakalelayo umphumela wokuthoma, othi ukuvezwa kwesikhuthazi esisodwa kuthonya indlela esiphendula ngayo kwesinye isisusa. Siyazi ukuthi amapharadesi ethu engqondo — ukuthi sizihlukanisa kanjani izinto ezisizungezile — athanda ukugoqa izingqikithi ezifanayo nemicabango ndawonye. Ngakho-ke uma sikhombisa isihloko igama elithi "umama wekhaya" bese kuba elinye lamagama amabili amasha, "owesifazane" noma "umshayeli wendiza," uzobona "owesifazane" ngokushesha ngoba ukusebenza kobuchopho kusakazeka ngokushesha phakathi kwemibono ehambisanayo.

Lokhu kungakuthokozisi ukukuvuma, ngoba akekho umuntu othanda ukusho ukuthi uyakholelwa kwizinkoleloze. Kepha sifunda lokhu kuxhumana kusenesikhathi, futhi kungcwatshwa lapho singaqulekile.

Akukhonjiswanga nje kuphela ukuthi umphumela wokuthoma uthonye imicabango nemizwa yethu, futhi kungathonya nokuziphatha kwethu. Uma siboniswa isithombe sezithandani esezikhulile, ngokwesibonelo, ngokuzenzakalela (futhi ngokungazi) siqala ukucela isimilo sokuziphatha okungaguquguquki njengokuhamba kancane. Ucwaningo lukhombisa ukuthi le mibono ifundwa kusencane empilweni, imvamisa ngaphambi kokuba abantu babe nekhono lokuyikhipha noma bayenqabe.

Ukuhlolwa kwewebhu: izithombe zesibindi samaqhawe sowesilisa

I-ClickTale yaqala ukuzama ukuhlola amandla ezinkolelo zobulili ezingazi lutho ku-intanethi. Sisebenzisa ukuhlolwa kwe-A / B, sidale izinguqulo ezimbili zekhasi lethu eliyisiqalo — enye enesithombe seqhawe lesifazane, kanti enye enesithombe seqhawe lesilisa. Ngemuva kwalokho, sisebenzisa isoftware yethu, sibe namaqembu wokuhlola ahlukene azama isiza sethu, futhi salandela ukuxhumana kwabo nezinto ezisekhasini: ukuthi yini abachofoze kuyo, ukuthi bakhukhule kangakanani, amakhasi abo alandelayo, njll.

Ngokuqhubeka kwesilingo sisebenzise i-Optimizely ku-A / B ukuhlola izingcingo zethu ezimbili ezenzweni ekhasini: "Cela iDemo" ne- "Zama i-ClickTale." Izinto ezingeziwe ekhasini esililandelile zifaka phakathi: ukuchofoza ezithombeni zomkhiqizo noma kuzici, "I-Blog," "Kungani uchofoza" nokuthi "Sesha."

Imiphumela emine ebalulekile

Izivakashi ezivezwe esithombeni seqhawe lesilisa zikhombise isilinganiso sokuchofoza esiphakeme kakhulu kunkinobho yokubiza isenzo i-'Try ClickTale "ngokuqhathaniswa nezivakashi ebezichayeke esithombeni seqhawe lesifazane.

Ngakolunye uhlangothi, izivakashi ezivezwe esithombeni seqhawe lesifazane zikhombise isilinganiso sokuqhafaza esiphakeme kakhulu kunkinobho yokubiza isenzo ethi "Cela iDemo" uma kuqhathaniswa nezivakashi ezivezwe esithombeni seqhawe lesilisa.

Izivakashi ezivezwe esithombeni seqhawe lesilisa zikhombise amanani aphezulu kakhulu wokuchofoza kuzici zomkhiqizo naku- "Sesha".

Izivakashi ezivezwe esithombeni samaqhawe besifazane zishesha kakhulu ukuchofoza ku- "Why ClickTale" naku- "Blog."

Ukuchaza umehluko ekuziphatheni kwezivakashi

Imiphumela ihambisana nomphumela wokuqala: Izivakashi ezibone isithombe sowesilisa zikhethe ukuchofoza inkinobho ethi "Zama i-ClickTale" -indlela esebenzayo. Izivakashi ezibone isithombe sesifazane esikhundleni salokho zikhethe i- "Cela iDemo" —indlela yokwenza engenzi lutho. Ngabe lokho kusho ukuthi abesifazane abenzi lutho futhi abesilisa bayasebenza? Cha, akunjalo. Kepha isimilo sabantu esiku-inthanethi sihambisana nezinkoleloze esizinika abesilisa nabesifazane ngokungazi.

Izivakashi ebezivezwa yiqhawe lesilisa nazo zikhombise amazinga aphezulu kakhulu wokuchofoza ezinkinobho ze- “Izici Zomkhiqizo” nezithi “Sesha”, okukhombisa indlela egxile emgomweni yokuhlola ukuthi yini i-ClickTale. Kubonisa futhi ukuthambekela kokusebenza nokulawula ukuxhumana kwakho ekhasini.

Uma kuqhathaniswa, izivakashi ebezivezwa yiqhawe lesifazane bezishesha kakhulu ukuchofoza izinkinobho ezithi “Why ClickTale” nezinkinobho ze- “Blog”, izindawo ezimbili zesiza ezifanekisela okwengeziwe kokuhlola okwenzekile. Ukuchofoza ezintweni ezinjenge- “Why ClickTale” noma ibhulogi yenkampani kukhombisa indlela engaqondile yokuthola ulwazi oluthe xaxa ngenkampani.

Ukufunda Okubalulekile Okungazi

Izinkondlo Zokuvala nokuqonda okungaphansi ngezithombe ezibonakalayo