Kungani Kusetshenziswa Amanani Ekuthengweni Kwezinqumo Ngokuvamile Kudukisa Abathengi

-Delile

• Yimaphi amasokisi ozowathenga?
• Izindleko Eziphelele Zobunikazi
• Izindleko Zokusebenzisa Ngazinye Zikuthinta Kanjani Izinqumo Zokuthenga Zabathengi

Lapho sicabanga ukuthi umkhiqizo ungathengwa noma cha, iningi lethu libeka isisindo esiningi entengo yalo. Eqinisweni, kaningi kunalokho, intengo iyinto enesisindo esikhulu kakhulu esinqumweni sokuthenga.

Kuholela abathengi ukuthi bathenge imikhiqizo esendalini (kujabulisa kanjani ukuthenga ijezi le-cashmere noma ama-slack woboya abhalwe phansi afika ku- $ 49 kusuka ngentengo yawo ejwayelekile engu- $ 350!) Noma ukucija ngentengo eshibhe kunazo zonke ongakhetha kuzo.

Kepha ukugxila entengo kuphela, noma ngabe kuyintengo yokuthengisa noma intengo ephansi impela, kungayenga abathengi ekuthengeni imikhiqizo abangayidingi noma leyo engeyona eyonga kakhulu ngokuhamba kwesikhathi. Lokhu kungenxa yokuthi inani elikhokhelwe umkhiqizo ngokuvamile alihambisani nezindleko zalo ngokusetshenziswa ngakunye.

Umkhiqizo ozosetshenziswa kangaki nokuthi uzohlala isikhathi esingakanani, ngokulinganayo, uma kungenjalo, izinto ezibalulekile abathengi okufanele bazicabangele esinqumweni sabo sokuthenga.

Yimaphi amasokisi ozowathenga?

Cabanga ngalesi sibonelo esilandelayo ngokuthenga amasokisi. Ake sithi uye esitolo somnyango wayothenga amasokisi bese uhlangabezana nezinqumo ezimbili. Inketho yokuqala ngamasokisi asezingeni eliphakeme kakhulu anokotini ojiyile, izithende nezinzwane eziqinisiwe, nokubopha okuqinile emuva. Umbhangqwana owodwa ubiza imali eshisiwe engu- $ 20. Inketho yesibili ipakethe emihlanu yamasokisi egama lomkhiqizo anekhwalithi ephansi. Kepha iphakethe libiza u- $ 20 kuphela, noma u- $ 4 ngababili. Yimaphi amasokisi ozowathenga?

Uma uthi nhlá, ukukhipha amarokhethi amasokisi kahlanu kubonakala kumosha. Ngakho-ke uma ufana nabantu abaningi, uzothola inketho eshibhile ephoqelela futhi uthenge amaphakethe amahlanu.

Kepha manje cabanga ngempilo yamasokisi. Ngenxa yezinto zayo ezijiyile, izingxenye eziqinisiwe, nokuthungwa okungcono, ama-dollar angama- $ 20 angagqokwa futhi agezwe cishe izikhathi ezingama-200 ngaphambi kokuba aphele. Amabili ama- $ 4 angasetshenziswa kuphela ama-20 ngaphambi kokuba abe yi-holey. Lapho sibheka isikhathi sabo sokuphila, ezomnotho zokuthenga amasokisi zishintsha ngokuphelele.

Izibalo zikhomba ukuthi ama- $ 20 pair empeleni abiza kuphela amasenti ayi-10 ukusetshenziswa ngakunye ngenkathi i-pair eshibhile engu- $ 4 ibiza amasenti angama-20 ukusetshenziswa ngakunye.

Ngokusetshenziswa ngakunye, amasokisi amabili anentengo ephindwe kahlanu empeleni abiza uhhafu kunephakethe elishibhile lesihlanu.

Izindleko Eziphelele Zobunikazi

Noma abathengi abaningi bengacabangi ngale migomo, izinhlangano zinobuchule bokubheka ngale kwamanani ezinqumweni zazo zokuthenga. Lapho kwenziwa ukuthenga okuphawulekayo njengemishini emisha ye-robotic yomugqa womhlangano, i-rig drill yokukhipha uwoyela, noma isoftware yebhizinisi ukuphatha idatha yamakhasimende, amabhizinisi anaka kakhulu intengo yomkhiqizo. Esikhundleni salokho, babheka imethrikhi eyaziwa ngokuthi i- Izindleko Eziphelele Zobunikazi (TCO). I-TCO inikeza umthengi imininingwane ephathelene nokuthi ukuthenga okusha kuzobiza malini ukusebenzisa impilo yakhe yonke. Ayibandakanyi intengo yokuthenga kuphela kepha nezindleko zokufunda ukusebenzisa umkhiqizo, izindleko zokusebenza, ukugcinwa kanye nezindleko zokuphumula, kanye nezindleko zesimo sazo sokugcina. Ezimweni eziningi, intengo yokuqala yomkhiqizo iyingxenyana encane ye-TCO yayo. Futhi imikhiqizo enamanani entengo aphezulu avame ukuba ne-TCO ephansi kakhulu kunaleyo eshibhile ukuyithenga. Ngakho-ke, umshini oshesha ngokushesha noma odinga umsebenzi omncane ukuze usebenze une-TCO ephansi kakhulu noma ngabe inenani eliphakeme kakhulu elifakwe ohlwini. Izindleko zokubalwa kokusetshenziswa ngakunye ukwehluka kwe-TCO okusetshenzisiwe ekuthengweni kwabathengi.

Izindleko Zokusebenzisa Ngazinye Zikuthinta Kanjani Izinqumo Zokuthenga Zabathengi

Izindleko zomqondo wokusetshenziswa ngamunye zisebenza kumikhiqizo ehlala isikhathi eside esetshenziswa kaninginingi (konke kusuka ezicathulweni nasezingutsheni kuya ezitsheni zasekhishini nezinsiza, kusuka kufenisha kuya kuzinto zikagesi ngisho nasekuthengeni okukhulu okufana nezimoto nezindlu) nezinsizakalo zokubhaliselwe njengobulungu bejimu noma insizakalo yeselula. Akusebenzi kokusebenzisekayo njengokudla noma amabhethri lapho amanani entengo ngayinye etholakala kalula. Futhi lo mqondo awusebenzi ezinsizakalweni ezinjengezindawo zokudlela zokudlela noma amathikithi endiza lapho abathengi bakhokha ngokuhlukile “ukusetshenziswa” ngakunye.

Ukucabangela izindleko ngokusetshenziswa ngakunye esikhundleni sentengo kusithinta kanjani isinqumo sokuthenga? Nazi izindlela ezine eziqondile.

1. Isisindo esikhulu kakhulu sekhwalithi ngentengo. Izindleko zokusetshenziswa ngakunye zithanda ukuthenga imikhiqizo enekhwalithi engcono, noma ngabe kuyimali. Futhi lapha, ikhwalithi ibhekisa kuzinto ezisebenzayo ezinomthelela empilweni yomkhiqizo nasezintweni zobuhle ezithinta ukuthi izosetshenziswa kangaki. Ifenisha, ikhwalithi isho ukuqina kwezinto, ezikhulisa ukuqina kwayo nempilo. Futhi kusho ukunethezeka kombhede noma isihlalo. Okwezicathulo, ikhwalithi yezinto zokwenziwa wedwa, ukuphela kwesikhumba, njalonjalo, konke kuyafaneleka. Kuwo wonke umkhiqizo, ikhwalithi engcono yehlisa izindleko ngokusetshenziswa ngakunye. Amaphromoshini nokuthengisa akunamthelela omncane esinqumweni sokuthenga.
2. Ukubaluleka kokugcinwa komkhiqizo. Njengabathengi, sinaka kakhulu izinqumo ngokuthenga izinto ezintsha. Kepha asinaki nakancane ukunakekela izinto esinazo kakade ukuqinisekisa ukuthi zinde futhi zisebenza kahle. Lokhu ngokuvamile kuyinto elula njengokuhlanza umshini wokuhlanza noma umshini wekhofi njalo, noma ukulungisa umpompi ovuzayo. Noma kungahle uthathe isinqumo sokulungisa into yokusebenza esikhundleni sokuyisebenzisa kabusha bese uthenga entsha. Lapho nje sesibheke ngaphezu kwentengo kuzindleko ngokusetshenziswa ngakunye, ukugcinwa kubalulekile ngoba kusiza ukwehlisa izindleko ngokusetshenziswa ngakunye.
3. Isebenzisa umkhiqizo impilo yayo yonke. Kokunye okuthunyelwe kubhulogi, ngabhala ukuthi abaseMelika basebenzisa cishe ama- $ 2,000 ezicathulweni. Isibalo esisodwa esithandekayo engisitholile lapho ngibhala lokho kuthunyelwa ukuthi noma abathengi baseMelika banesilinganiso sezimbadada eziyi-14 zezicathulo, bagqoka kuphela amapheya angama-3-4 njalo. Zonke ezinye azikaze zisetshenziswe. Ukucaca kucacile.Ngaphezu kwesondlo, omunye ukhiye wokwehlisa izindleko ngokusetshenziswa kwanoma iyiphi impahla ukuyisebenzisa njalo ize iphele. Ukuphelelwa yisikhathi okuhleliwe noma kunjalo, bambalwa kakhulu abantu abasebenzisa imikhiqizo kuze kube sekugcineni kwezimpilo zabo. Abangaphezu kwesigamu sabanikazi be-iPhone, ngokwesibonelo, bathuthukele kumodeli entsha ngokushesha nje lapho umhlinzeki wabo wesevisi ekuvumela, njalo eminyakeni emibili. Lokhu kusheshe kakhulu; isikhathi se-iPhone iminyaka emihlanu noma ngaphezulu.
4. Ukubusa kokuhlukahluka okufuna umfutho. Esinye isizathu sokuba nezimbadada eziyi-14 zezicathulo ukuthi silangazelela ukuhlukahluka. Ngisho noma sigqoka izicathulo ezifanayo noma ezi-3 noma ezi-4 ezifanayo, sithanda ukukhetha ezinye izinketho. Futhi ukuthenga izicathulo kuyinto emnandi ukuyenza, futhi abathengi abaningi bathanda ukuziqoqa. Ngasohlangothini lwe-flip, ukuthambekela kokufuna izinhlobo ezahlukahlukene futhi ube nezinguqulo eziningi zanoma imuphi umkhiqizo, noma ngabe izicathulo, ama-smartphones, noma ama-iron skillet, kuyindlela esheshayo yokwengeza izindleko ngokusetshenziswa ngakunye. Ukubusa kulesi sifiso futhi ube nezinguqulo ezimbalwa kuyindlela yomlilo hhayi kuphela yokuthola ukusetshenziswa okuphelele entweni ngayinye kepha futhi nokonga amanani amakhulu emali.

Lapho ucabangela ukuthenga, ukucabanga ngezindleko zomkhiqizo ngokusetshenziswa ngakunye kuzosiza abathengi benze izinqumo ezingcono zokuthenga. Ukucabangela izindleko ngokusetshenziswa ngakunye kugudlulela ukunakekela kwethu ezintweni esivele sinazo esikhundleni sokuthenga njalo izinto ezintsha. Lapho sithatha isinqumo sokuthenga okuthile, ukwehlisa izindleko ngokusetshenziswa ngakunye kusho ukuthola izinto ezisezingeni eliphakeme, ezihlala isikhathi eside, futhi sizisebenzisele impilo yabo yonke yokusebenza. Kalula nje, kusho ukukhipha zonke izinsalela zenani ezintweni zethu. Lokhu akukuhle nje kuphela emvelweni (kulabo abakhathalelayo ngezinto ezinjalo) kepha kuzuzisa nezikhwama zethu zemali. Ukushintsha intengo ngezindleko ngokusetshenziswa ngakunye kokuthenga izinqumo kuzosisiza ukuthi songe imali futhi sijabulele impahla yethu kakhulu.

Ngifundisa ukumaketha kanye nentengo kubafundi be-MBA eRice University. Ungathola imininingwane eminingi ngami kuwebhusayithi yami noma ungilandele ku-LinkedIn, Facebook, noma ku-Twitter @ud.